Despite sales growth in China, the largest market in Porsche is the United States. Porsche is going to consolidate its operations at a new site, which will also host a test track for customers.

Long-established in the United States, including Porsche has a strong subsidiary, with headquarters located in the suburbs of Atlanta (Georgia). After long hesitation, the manufacturer will stay in Atlanta but will move into the new area called Aerotropolis Atlanta, near the international airport. A site that is also that of an old Ford plant, cleared, cleaned and reterrassé.

Porsche to consolidate the activities already present in Atlanta, but also financial services currently based in Lisle (Illinois). The new site will be the headquarters of Porsche service activities, but will also be clearly oriented towards the customer’s home or training.

It contains, in fact, facilities for the training of technicians in the network, but also a customer center that includes a test track. This last, 2.5 km long areas of development include low friction, or an area off-road.